Analysis On The Current Situation Of Children's Wear Market

Children's clothing covers all the clothing of people aged 0-16. It can be subdivided into baby clothes, children's clothes, children's clothes, children's clothes, children's clothes, children's clothes, children's clothes, etc. From the perspective of the actual operation of the domestic children's wear market, the development of China's baby wear, baby wear, children's wear and children's wear has begun to take shape. The industrial level is relatively obvious, with their own leading enterprises and a relatively large number of brands.

According to the research of the Statistical Information Center of China Textile Industry Association and the National Bureau of Statistics of China, despite the financial crisis, the supply of children's clothing in China showed an upward trend from 2006 to 2010, with the supply reaching 1.2 billion pieces in 2006 and the output reaching 4.7 billion pieces by 2010. With the recovery of the global economy and the development of the domestic economy, the growth rate of the sales volume of children's wear market in China has also rebounded rapidly. In 2010, the sales volume of children's wear market in China reached 2.5 billion pieces.

At this stage, there are more than 300 million children aged 0 to 16 in China. Because the children's clothing market has a large space for development in the next few years, some domestic and foreign enterprises are generally optimistic about the prospects of children's clothing market and have begun to set foot in children's clothing business. In the next few years, the consumption of children's clothing market will maintain an annual growth of more than 12%, and become one of the most growing consumer markets in China. However, due to the low scientific and technological content of the children's wear industry in China, and the low threshold for enterprises to enter the market, its marketing model and product development are easy to be imitated. In order to expand market share, many children's wear enterprises will plan different marketing strategies to participate in the high-end market or mid market competition according to their business positioning.